News — weinberg

The most common question in business is heard every day, especially from customers who have no real connection to bees or honey. They ask for the best honey. Which is the best honey? Money doesn't seem to play a role here, because unlike price-conscious customers at discounters, these honey fans are more than willing to dig deeper into their wallets. A jar of honey can cost ten, fifteen or more euros. However, the term "best" cannot really be defined correctly, because whether the honey is top quality or not is only decided by the taste test. And only then does...